YouTube is all about the video, well almost. You also need to ensure that the people who watch your videos are willing to trust you and invest in your business. As such you'll have to put in a bit of work to ensure that your profile page on the YouTube network reflects your business and your professionalism.
An additional benefit of your profile is that you'll be able to add more information that you could perhaps not add to the video. Think in terms of specific products, services or even contact information.
2. Be Kind To Your Viewers
How often have you clicked on to YouTube and then found that the description of a video was lacking in some way - resulting in you having wasted all that time for the video to load, only to find out it was the wrong one?
Be as descriptive as possible to ensure that your viewers know what it is they are getting. They'll appreciate you for it and it will also ensure that your video gets viewed by those people who it is intended for.
3. Comments Are Important
YouTube marketing can be a risky business - if people don't like your video they can leave nasty comments. And disabling comments isn't necessarily the way to go. The main thing to remember is to remain as professional as possible when it comes to your viewers' comments.
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