I have been witnessing my blog go up in the rankings from being on 6th page on "Internet Marketing Mastermind" search listings to moving up to the 3rd, 2nd and finally to the first page of Google and Yahoo.
I have done a lot of SEO research throughout the past couple of months and the term "backlinks" was practically beaten into my huge, wooden head. I have been obsessed with backlinks for about two weeks, if I remember correctly, until I have realized that if I produce quality content, which is more interesting to read than most of my competitors', I would have no problem with SEO and Ranking High with Google, because great content goes Viral.
Exactly one and a half weeks later, I have realized that an incredible thing had happened! I WAS RIGHT! It rarely happens, but it does, and this time I was actually right! My traffic grew, sales, sign ups, subscriptions, you name it. So, does it mean that backlinks are the Holy Grail of SEO?
YES! Backlinks are vitally important for high search engine rankings. Don't get me wrong though, Meta tags, description and tags are also very important, but if you got those optimized right, all you have left with are backlinks.
Backlinks, actually, are what Google uses in order to find out whether your website can be trusted. They are actually what signals of your authority and tells the search engines what other websites think of you. Backlinks are like Testimonials for your website being legit, spam free and safe place for people to be spending their time on. Backlinks are what you might consider your hotel's "star rating"-if you have a lot of them than it is a five star hotel, if not, than it is probably a motel six.
If you are new, or just launched a website, here are some of the things you might want to do right now, before you continue promoting it.
Download & Install Google Toolbar. There are a few reasons you might want to do it. For starters you will be able to access your Gmail and Google Bookmarks from anywhere and Second(and most important) you will have instant Page Rank data about the websites you are visiting. Why is that important? Let me give you an example.
You are on your Backlink mission, looking for blogs to post comments on, and it looks like you found one. It looks professional and stylish with fancy RSS Feed buttons in the top right corner. However, will it do you any good if you post a comment on a low page rank blog? Hardly... It even might screw things up for you. Therefore, what you do, is you check with your Google Toolbar what page rank does this blog have and by judging on the data you get, you can decide whether it is even worth your time to post a comment in the first place.
Check how many backlinks your site Has right now. This is done in order to get a clue where you are right now, and whether you will have to step it up and get intensive. I mean, you DO want increase in traffic, right?
One more thing, before you get all pumped up thinking you cracked Google's Algorithm, one more thing you need to know. You will not have instant results. You will have to wait, because backlinks do not work like that. It will take some time, couple of days, weeks maybe month before Google will notice your site having authority.
Give it time, but don't stop, be consistent. If you don't see results after 4 days, don't stop and ask "why am I am not getting 34,000 hits a day yet?!". Take it slow, take easy and you will get your website where you want it to be.
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