Moreover, social network sites such as Facebook, Twitter and YouTube are used as strategies by large companies. According to survey, 95 percent of respondents choose Facebook as top social media platform. Twitter comes in second with 77 percent and YouTube with 24 percent.
Besides using social media as part of the marketing strategy of companies, Search Engine Optimization or SEO is also a great platform to achieve good results. In fact, SEO has been incorporated by companies to build their brands. It is also considered as leading marketing solution due to its lead generation impact for both B2B with 57 percent and B2C with 41 percent.
To continuously use social media and incorporate SEO, below are ideas to effectively use both strategies.
Choose Social Network
There are various social network sites that can be used as a marketing tool. However, it is essential to choose the right one because it will take all the time and effort needed to maintain it. Signing up for the biggest site does not mean it is the best source of traffic for the brand. One can list down the goals, the audience or niche market and the search engine indexing. Put all in to consideration while choosing the suitable social site for the brand and the SEO.
Use Keywords for Content
In creating social network profile, it is essential to optimize content with the use of SEO elements such as keywords. To stand out among other companies, write a Unique Selling Proposition (USP) and place a professional photo on the profile.
Besides the profile, it is also important to optimize posts such as tweets and blog articles. The maximum character for Twitter is 140, carefully choose and use the proper keywords on the tweets. For blog articles, the title, first paragraph, middle paragraph and last paragraph must contain the keywords. However, do not use more than 2 to 4 percent keyword density, so that it will appear natural.
Build and Manage
Building and managing social sites takes time and effort. The best way to do this is to update it on a regular basis. Provide new, high-quality, optimized articles or content to attract an audience and increase traffic. Moreover, one can incorporate the links to increase traffic on site. When posting content on other social site, one can add some back links. The readers can click the link that will redirect them to another site to read the full content.
In addition, companies can also encourage people to link back. First is to develop a pool of genuine followers that is also the target market. These genuine followers can forward the link to their followers. Thus, people can continuously share the information which in turn increases the site's traffic and adds more value on SEO.
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